Crossroads Counselling is a professional counselling service, established in 1994, situated in Bethnal Green, London.
Over the past seven years Surface have been responsible for the re-brand of Crossroads Counselling and have produced their annual reports and promotional material; including banners, brochures and flyers.
With a fresh and solely graphic approach we created a striking report that tells the story of how, in an increasingly tough climate, Crossroads continues to grow and thrive, serving the community of Tower Hamlets.
2011 ANNUAL REVIEW
The 2011 annual review aims to convey the values, achievements and significant local impact of the charity. Zak Waters, the award-winning editorial photographer, injected vitality to the report with stunning images that help define the organisation and their work.
2010 ANNUAL REVIEW
The A5 fold-out format proved an effective solution that helped to reinforce the image of a dynamic organisation that is conscientious about expenditure whilst being aware that an impactful design can have long term benefits.
2009 ANNUAL REVIEW
Our design for the Crossroads Counselling 2009 annual report focused on the diversity of their clients and the approachability of the organisation. Straight forward, stunning portraits and eye contact was the theme that gave the report its punch. Crossroads is about people and this annual report was aimed to mirror their vision with a classic, no-nonsense style.